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General Business Management
General business management is concerned with a whole range of
different business topics, including;
- Managing people and teams
- Awareness of business issues
- Financial and commercial awareness
- Operations of the business
- Planning for the future
- Marketing of products, services and your brand
- Sales and revenue generating activities
- Change management
However good business management doesn't end with these tactical and
functional activities. Good business management also encompasses;
- Creating value in a business
- Leadership
- The ability to understand, and contribute to the
overall business activities in a holistic way
- Understanding an external environment and how profit can be made
- The ability to develop and implement a strategy to achieve a
desired business goal
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